<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>Visits to Transaction</b><p>How many visits does it take for visitors to purchase? Understanding your sales cycle is important to the overall success of your site.  This report helps you understand how many visits it takes to convert your visitors into customers and, by extension, the kind of content you need to create in order to reach your prospects.<p>Visitors who purchase during their first visit are shown under 1 Session. Visitors who make their first purchase after more than 201 visits are shown on the right of the graph. <p>To compare two date ranges, select the "Compare to Past" option on the Calendar tab.</body></html>